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Research · Data through 2024 claims · Updated 2026-09-14

Denial and Appeal Benchmark 2026

How often U.S. health insurers deny claims, how often appeals succeed, and how rarely anyone appeals, from the three public records that exist: what issuers report to CMS, what independent reviewers decided in California, and what state regulators publish. Every number carries its N and its source. Nothing here is estimated.

Key findings

18.7%
of in-network claims were denied by HealthCare.gov issuers in 2024, pooled across 186 issuer filings in 32 states
CMS Transparency in Coverage PUF, PY2026; 84,505,304 of 451,278,469 claims
19.0%
median issuer denial rate; individual issuers range from 2.7% to 35.6% among the 158 with at least 1,000 claims
Same file, issuer level
32.6%
of internal appeals were decided in the member's favour (85,878 of 263,181)
CMS PUF, PY2026; the same file KFF reports as 34% overturned
52.5%
of California independent medical reviews ended in the patient's favour (22,431 of 42,710 decisions, 2001 to 2026)
California DMHC IMR determinations, CHHS Open Data
< 1%
of denied in-network claims were appealed by HealthCare.gov consumers in 2024 (at least 262,982 of about 85 million)
KFF analysis of the same CMS filings
47.9%
of external reviews reported by state regulators reversed the plan, across 1,913 reviews in 3 states with published totals
Apellica External Review Index, state annual reports

1. Denials and internal appeals reported to CMS, by year

HealthCare.gov medical issuers, issuer level. Medians are across issuers with at least 1,000 in-network claims. The file for a plan year reports claims from two years earlier.

FileIssuer filingsIn-network claimsDeniedPooled denial rateMedian issuer rateInternal appealsOverturnedMedian ext. review overturn
PY2024 file (2022 claims)210358,926,16357,593,24716.0%15.5%110,27443.0%64.1%
PY2025 file (2023 claims)207436,012,34285,897,79019.7%18.3%376,70443.8%0.0%
PY2026 file (2024 claims)186451,278,46984,505,30418.7%19.0%263,18132.6%0.0%

Source: CMS Transparency in Coverage Public Use File (Health Insurance Exchange PUFs), plan years 2024, 2025, 2026; Apellica tabulation, methodology. Download: CSV.

2. States, by median issuer denial rate (2024 claims)

Only the 32 states that use HealthCare.gov are in the CMS file. State-based marketplaces (California, New York and others) do not report here.

StateIssuersMedian issuer denial ratePooled denial rateIn-network claimsInternal appeals overturned
Delaware328.0%19.7%2,232,50632.4%
Oklahoma722.9%18.3%11,625,74028.0%
Alaska222.2%25.3%946,09847.7%
West Virginia221.8%21.0%3,184,9299.4%
Texas1821.6%18.5%120,606,43836.9%
North Carolina721.5%19.9%23,717,69527.2%
Nebraska521.3%19.6%1,959,26139.0%
Iowa621.3%18.8%4,833,66830.5%
Arizona721.2%20.1%7,874,91930.4%
Mississippi521.1%18.3%14,872,71214.2%
Tennessee620.7%20.1%22,656,62831.9%
Florida1620.2%22.2%82,397,28036.7%
South Carolina620.1%17.0%21,454,46931.6%
Ohio1120.0%17.9%16,409,62528.4%
Michigan819.9%17.4%13,652,45724.7%
Missouri819.9%15.6%12,197,98632.8%
Kansas619.7%18.2%6,298,69729.4%
Alabama419.0%18.9%18,358,59944.0%
Utah618.7%18.6%9,574,69626.9%
Louisiana618.1%18.6%9,356,14933.9%
Indiana518.1%15.2%6,461,28319.3%
Wyoming217.6%17.6%1,305,05139.9%
Hawaii216.2%27.0%735,14749.6%
Arkansas615.8%15.9%17,922,40824.7%
North Dakota313.5%9.8%1,432,23852.2%
New Hampshire513.3%10.4%3,105,81842.2%
Montana311.5%11.6%2,012,78024.9%
Wisconsin1210.8%12.1%9,824,57649.9%
Oregon610.2%10.9%2,552,16431.7%
South Dakota34.1%6.5%1,716,45249.2%

3. Issuers at the ends of the range (2024 claims)

Sorted by reported in-network denial rate among the 158 issuer filings with at least 1,000 claims. Issuer names as CMS prints them. A high rate is not evidence of intent; the file counts every denial reason, including duplicates.

4. What independent reviewers decided: California IMR, by treatment

Every Independent Medical Review decision published by the California Department of Managed Health Care, 2001 to 2026. A decision counts as overturned when the reviewer reversed the plan in whole or in part.

Treatment categoryDecisionsOverturnedRate
Weight Control1,5811,36586.3%
RTC1,3901,11980.5%
Anti-virals1,3511,10081.4%
MRI1,06845742.8%
RTC/ Admit1,06144041.5%
Lab Work1,01532131.6%
Speech Therapy97271873.9%
Hormones97141843.0%
Viscosupp Injection84479293.8%
Mammography78473193.2%
Genetic/Genomic Test58230151.7%
Biologics52741278.2%

Source: California Department of Managed Health Care, Independent Medical Review (IMR) Determinations, Trend (CHHS Open Data); Apellica tabulation, methodology. Download: CSV.

5. The appeal gap

KFF's analysis of the 2024 HealthCare.gov filings counted about 451 million in-network claims, about 85 million denied (19%), and at least 262,982 appeals: an appeal rate below 1%. Insurers upheld 66% of those appeals and reversed 34%. Apellica's tabulation of the same file, above, gives 18.7% denied and 32.6% of appeals overturned; the small differences come from which issuer rows are pooled. Independent review, where the decision leaves the insurer's hands, reverses the plan far more often: 52.5% of California IMR decisions and 47.9% of the external reviews state regulators report.

Read together, the three records say the same thing: a denial is a first answer that is rarely tested, and when it is tested by an independent reviewer it fails about half the time. The person who gives up is the insurer's most reliable outcome.

Methods and limits

  • CMS figures are self-reported by issuers at the issuer-and-state level and cover HealthCare.gov plans only. "Denied" includes duplicate, administrative and eligibility denials. Stand-alone dental issuers are excluded. Pooled rates weight large issuers more; medians treat each issuer filing equally.
  • California IMR decisions are the population of cases that reached independent review, not a sample of all denials. Overturn rates by treatment and diagnosis are reported with N; combinations with fewer than 5 decisions are not published.
  • State external-review totals come from each regulator's annual report where one is published; states without published totals are shown as data gaps in the index, not estimated.
  • Nothing on this page predicts an individual claim. It describes populations.

Cite or reuse

Free to cite and reuse with attribution, CC BY 4.0. Suggested citation:

Apellica (2026). Denial and Appeal Benchmark 2026. Tabulated from CMS Transparency in Coverage PUFs (PY2024 to PY2026), California DMHC IMR determinations, and state external-review reports. https://apellica.com/research/denial-appeal-benchmark-2026

Corrections and data questions: editorial@apellica.com. Press: press@apellica.com.

Sources

  1. CMS Transparency in Coverage Public Use File (Health Insurance Exchange PUFs) and data dictionary.
  2. California Department of Managed Health Care, Independent Medical Review (IMR) Determinations, Trend (CHHS Open Data).
  3. Apellica External Review Index, compiled from state regulators' annual reports.
  4. KFF, Claims Denials and Appeals in ACA Marketplace Plans in 2024 (24 March 2026).

General information, not legal or medical advice. Apellica is an appeal-preparation service, not a law firm.