Privacy Policy

Last updated: 2026-04-30

What we collect

When you submit an intake form, we collect your name, email, phone, state, the carrier and plan involved, the denial documents you upload, and your description of what was denied. We may also collect IP address and basic device info from your browser.

How we use it

We use the information you submit only to (1) review your denial, (2) prepare and file an appeal on your behalf if you authorize one, and (3) communicate with you about your case. We never sell your information. We never share it with carriers or marketers.

HIPAA

We treat all information you provide as Protected Health Information (PHI) under HIPAA standards, even though we are not always a Covered Entity. We encrypt PHI in transit and at rest. We sign a Business Associate Agreement on request when working with healthcare providers on your behalf.

Storage and retention

Case files are kept for the duration of the case plus seven years for compliance and audit purposes. You can request earlier deletion subject to ongoing case obligations and applicable record-retention laws.

Your rights

You can request a copy of the data we hold on you, request correction of inaccurate data, or request deletion of your data (subject to legal retention obligations). Email privacy@apellica.com.

Cookies and analytics

We do not currently use third-party analytics or advertising cookies. The site uses only the cookies strictly necessary for security and for the intake form to function. If we add analytics in the future, we will use a privacy-respecting tool that does not set tracking cookies, and we will update this policy before doing so.