Built by people who
have been denied too.
Apellica exists because the appeal system was designed to lose. We saw it happen to family. We saw the bills, the late nights on the phone, the form letters that sounded final. We built this so the next person doesn't have to face that alone.
Start your appealThe rules we run on.
We do not take a dollar unless we recover for you. That is not a marketing line. It is the entire structure of the firm. If we lose a case, we absorb the time invested.
Every day a denial sits is a day someone goes without medication, surgery, therapy, or care. We file within five business days. Most carriers don't expect that, and it changes the dynamic.
Internal appeals reverse roughly 41% of the time across the industry (KFF), and external review reverses higher. Our pilot-stage results have tracked above the industry baseline. We publish updated statistics as our case volume grows. We never claim a guaranteed outcome.
You'll always know exactly what we're doing, when we're doing it, and what the next step is. Plain English, no surprises.
From your denial letter to your win.
- 1Day 1You send us your denial.
90-second intake. Photo or PDF. We confirm receipt within the hour.
- 2Day 1-2We review and reply.
A senior advocate reads your file. We provide the appeal angle, the timeline, and our assessment of whether the case has merit.
- 3Day 2–5We file the appeal.
Letter drafted, signed, and submitted. You're cc'd on everything. The carrier is now on a regulated clock.
- 4Day 5–60We push it through.
Status check every 5 days. We escalate to peer-to-peer or external review the moment a carrier stalls.
- 5Outcome or releaseResolution to closure.
If the appeal recovers funds or restores covered care, our fee comes from the recovery. If it does not, you owe nothing. We will outline any remaining options.